best keyword research tool for seo

best keyword research tool for seoMany people talk about doing search engine optimization (SEO), but most of them don't really know where to start — or how to get the results they want. The basics of SEO are fairly easy to grasp, which is why many people, especially business owners and entrepreneurs, talk about them. But, when it comes to actually implementing SEO strategies in their business, very few people get started. (And, if they do, it's often on aspects of SEO that don't really yield the best results.)

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So, instead of wasting time and money "doing" SEO without knowing what you're doing, start with why it really matters:


best keyword research tool for seo

If you want your SEO strategy to have any traction, you need to understand which keywords you're targeting and why. The right keywords not only bring more traffic to your website, but they bring more right people - and that's important.

If all your SEO efforts are just bringing people to your website, and not actual buyers, then you are 100% wasting your time and money.

Additionally, when you understand which keywords you want to target for your SEO, it will help you design content (including paid ads) that speaks directly to your audience. In other words, the right keywords bring in the right people and that translates into sales.

What is Keyword Research?

best keyword research tool for seo

Keyword research is an important part of SEO (Search Engine Optimization).

It is the process of discovering search terms that users enter into search engines when searching for information online.

Keyword research allows you to create a content strategy to create rich and helpful information on your website relevant to those keywords to help grow your business.

Metrics related to your keyword research are important when using keyword research tools, such as monthly search volume, keyword difficulty and competition, location-based search volume, search trends, and more.

So how important is keyword research to your online business?

Finding the Right Keywords for SEO

Of course, finding the perfect keywords isn't always an easy task, especially if you're trying to do it yourself. You can do a lot without the help of advanced equipment.

Today, most successful SEO is driven by the best keyword research tools in the industry. These smart tools provide incredible insights, guide you every step of the way to ensure you're finding the right keywords and then, putting your advertising dollars in the right places.

While there are loads of SEO keyword research tools to choose from, it's best to do these things (and more):

* Find popular topic ideas for content

* Sort by search engine search so you know what your audience is looking for

* Plan your content strategy and schedule so you can take action on the research you find

* Provide you with seed keywords (one or two words) and long-tail keywords (common phrases and searches) so your content can include both

* Give you insight into what your competition is doing and how they are performing

* Allows you to see what the top-ranking sites are doing on the first page (and what you can do to perform better)

best keyword research tool for seo

Now that we understand what to look for when choosing a keyword research tool, let's look at some of the best available.

1. semrush keyword research tool

One of the most popular SEO tools, SEMrush does it all with great keyword research. Although it does a lot, one of SEMrush's best tools in terms of keywords is the "Keyword Overview". Using this tool, you'll get all sorts of data that you can use to improve your search engine rankings, such as how many people actually search for a keyword each month, the trend of a particular keyword (is it becoming more popular?), and other similar keywords. You may want to consider using

Another great feature with SEMrush is that you can use your competition's websites to see what helps them rank, such as organic search terms and other keyword data.

SEMRush is one of the more expensive options on this list, with the cheapest plan starting at $119.95/month. This starter plan is best suited for freelancers, in-house marketers and startups. If you're on a budget, you can also check out other SEMrush options.

SEMRush is an excellent keyword research tool with a very large keyword database and competitive SEO analysis features that make optimizing your website very easy. They are another favorite in the SEO industry and have been around since 2008.

Like Ahrefs, they allow you to input any domain to find the keywords they are ranking for. You can also put in any keyword to get other long-tail keywords with all the metrics you need like volume and keyword difficulty.

Their Keyword Magic tool has a great interface that is very user-friendly, allowing you to filter, include, exclude and dig out specific keywords.

Another great feature of SEMRush is the ability to set broad match, phrase match or exact match to help you find keywords broadly related to your topic that you couldn't find by searching for exact match.

Like Ahrefs, they allow you to analyze your competition with their Keyword Gap feature, but this allows you to compare up to 5 competitors at once.

Once you've found some keywords you want to write content for, you can use their SEO Writing Assistant feature to optimize your content for the specific keywords you want to rank for, allowing you to move up to higher rankings.

One drawback with SEMRush is that it only works with Google, but you can still get the same metrics and more by providing different positions and other keyword tools.


7-day free trial

One of the largest keyword databases

All-in-one SEO tool

Highly accurate keyword data

established in the industry

Great customer support


A bit expensive

Keyword data for Google only

Top SEMRush Features

1. Keyword gap

2. Keyword Magic Tool

3. Website SEO Audit

4. Backlink Analysis

5. SEO Writing Assistant

SEMRush Price

SEMrush costs start at $99 per month with an annual fee of $375 per month, saving you up to 17% over monthly payments. Monthly prices range from $119 to $449 per month. Unlike Ahrefs, they offer a free 7-day trial to explore the features that meet your needs.

2. ubersuggest keyword tool

Neil Patel, one of the kings of content and SEO, created Ubersuggest to help people get keyword insights. When you use Ubersuggest, you'll find insights into how many people search for a specific keyword each month, suggestions for related keywords and phrases, and how difficult certain keywords are to rank in search engines. Ubersuggest goes deeper by offering data on how many backlinks a website page has, how often it's been shared, and more.

Ubersuggest is free to use, but some features like historical keyword data are only available with a paid plan. Pricing starts at $29/month and a free 7-day trial is available to test first.

3. jaaxy best keyword research tool

If you want thousands of keywords fast, Jaaxy is a great SEO keyword tool to keep in your business back pocket. One of the easiest keyword research tools to use, the biggest advantage of using Jaaxy is the amount of keywords you get from a single search. And, once you start looking more closely at these keywords, you can use Jaaxy to get even more data. You can use Jaaxy to discover which of your competitor's websites are ranking for the right terms. Just use the Cited Search Results (QSR) tool and you'll be on your way to SEO success in no time.

Jaaxy offers a free trial to test their service with a limit of 30 keyword searches and 20 search results. If you find that Jaaxy is a good fit for your business, you can get started with their $49/month Pro plan.

4. AnswerThePublic best keyword research tool

Less "formal" than other SEO keyword research tools, AnswerThePublic is unique because it's visually appealing. And, when you get results you want to save, you can quickly download them to a CSV file Because AnswerThePublic is so fast and easy to use, it's a great tool to have in your internet browser All you need to get started is a keyword and the tool shows you what people are searching for with that keyword.

All the results you get on AnswerThePublic are generated from Google and Bing's auto-suggest features AnswerThePublic's free version is for content creators and bloggers looking to generate great content ideas that will perform well for SEO. If you need more in-depth results, you'll want to upgrade to the Pro plan (which is $79/month, paid annually).

Answer Public has a free plan with a daily search limit that allows you to find long-tail keywords on a specific topic.

Their Pro plan removes your limits and allows unlimited searches, adds other features like monitor keyword alerts, new keyword suggestions, customization controls, CSV export and more.

This tool will show what questions people ask online for each keyword you search for. What, when, where, will, why, who, which, can and how keywords are all shown in an organized web of keywords.

It shows your keywords mixed with other relevant long tail used in search autocomplete for each letter of the alphabet.

Answer The public will generate a graph with many more long-tail variants including prepositions and more long-tail autocomplete search keywords in alphabetical order.

Unfortunately, it doesn't give you any data about search volume, which is needed to make an informed decision.


Free plan

Long-tail keyword generator

Question keyword

Great for intelligence

Keyword warning

Trending keywords


Free plan limitations

No search volume data

Top answer is public feature


1. Long-tail keyword research

2. Query keywords

3. Alphabetical autocomplete keywords

4. Keyword Warning

5. New trending keyword suggestions

Public pricing answer


They have a free plan with limitations, or their Pro plan costs $79/month with an annual bill or $99 a month.

5. Ahrefs Keywords Explorer

Ahrefs has been around the SEO world for a while, but it's been updated and improved recently, making it another top contender when it comes to the best keyword research tools. More than any other tool, Ahrefs provides you with the most in-depth keyword information, including the all-important "Keyword Difficulty" feature. By knowing how hard it will be to rank for certain keywords, you can make smarter decisions about which keywords you want to target (and invest time and money in).

Ahrefs also gives you advanced information including the exact number of backlinks needed to compete for keyword rankings in major search engines.

Ahrefs prices start at $99/month for their Lite plan. For $7, they also offer a 7-day trial to test the software before committing to a subscription.

It has been around since 2011 and is known as an all-round SEO tool for backlink analysis, keyword tracking, site audit. Ahrefs is known for highly accurate keyword data, thanks to its clickstream data that is integrated with Google Keyword Planner.

Ahrefs can help you generate content ideas with a keyword explorer and is presented in a very easy-to-read database. You can filter by any metric you want, such as volume or keyword difficulty, or even find questions people ask around your keywords, so you can create rich content that answers those questions.

You can add any domain to their Site Explorer feature to see what organic keywords they are ranking for. This feature can help you build your keyword list.

Likewise, their Content Gap feature lets you compare your domain to 10 of your competitors and see what they're ranking for keywords that your site isn't. You'll find great keywords for your competition to rank for that you can target with your content.

Ahref can also be used to find keyword data for various popular search engines, including Google, Amazon, Yahoo, YouTube, and Bing.


Beginner-friendly interface

Keyword data from 10 different search engines

It has more than 19 billion keywords in its database

There is a WordPress plugin that analyzes your content and backlinks

Backlink and content gap analysis

All-in-one SEO tool.

SEO Warning

Free Ahrefs Academy Training


A bit expensive for a small business

No free trial

Learning curve but free training available

Top Ahrefs Features


1. Content Gap Analysis

2. Keyword Explorer

3. Website SEO Audit

4. Rank Tracker

5. Content Explorer

Ahrefs pricing

Ahrefs starts at $82 per month when paid upfront for a year, or $99 per month if you want to test it out first. Larger businesses that require higher limits and user seats can pay as much as $832 per month or $999 per month if paid annually. Paying in advance for the year gives you a discount that gets you 2 months free.

Unfortunately, there's no free trial so paying for it month-to-month is your closest option if you don't want to invest for a year.

6. SECockpit best Keyword research tool

One of the more advanced keyword research tools for SEO, SECockpit can be used in a variety of ways, making it a versatile choice for SEO professionals, businesses, and bloggers alike. Packed with many unique built-in features, SECockpit gives you all the information you need about search trends, traffic estimates, and organic competition.

While it might not be the best tool for SEO beginners to use, because it can do so much, it's an ideal keyword research tool for those familiar with search engine optimization (or those ready to get a heavy dose of what SEO is).

You can try SECockpit for free with their 7-day trial. If you decide to sign up for a paid subscription, prices start at $39/month for your personal plan.

7. google keyword planner

Although it's not really meant to be an SEO tool for keyword research, Google's Keyword Planner is actually incredibly helpful for this. To get started, all you need to do is enter a keyword and then review the data. You'll see things like monthly searches, as well as suggested keyword ideas for you to target. This is a great start for anyone new to SEO who needs some basic basics.

Google's Keyword Planner is also free to use, as long as you've created a Google Ads account.

Google Keyword Planner is a great tool for PPC advertising as the data comes directly from Google searches and you can start creating ad campaigns.

You can group keywords into ad groups and create negative keyword lists for PPC. This can give you a relatively accurate estimate of the top bids on the page to get an idea of ​​what your cost per click might be.

What Google Keyword Planner can do that others can't is get data for keywords in specific positions. Other keyword tools only let you get keyword data by country. With Google Keyword Planner, you can drill down to a state or city and get the estimated search volume for that area.

However, the average monthly search volume data is set in a range that doesn't give you the accuracy of other tools with more precise search volume estimates.

Nevertheless, it can still give you a lot of long-tail and related keywords, along with the level of competition for those keywords.

Pair Google Keyword Planner with another Google tool, Google Trends, to gain insight into year-over-year volume trends.

For those who don't mind the limitations compared to other keyword tools and don't find all the features and content gaps in competitive analysis, this might be for you. If your budget is free for keyword research tools, this is for you.


Free with no restrictions

Great for PPC campaigns

Location search volume data


Not an all-in-one tool

Features don't compare to other keyword tools

Search volume ranges are less precise

Top Google Keyword Planner Features


1. Location search volume data

2. Keyword competition

3. Page bid range for PPC

4. Keyword Plan

5. Long-tail keyword research

Google Keyword Planner Pricing


Google Ads Keyword Planner comes free because they know you are more likely to use their tool for PPC advertising.

8. Keyword Tool

Like AnswerThePublic, Keyword Tool uses Google Suggestions to scrape keywords and other keyword data. One of the benefits of using a keyword tool is that it's easy to get more in-depth with the keywords you want to target. You can add filters to your search to use the exact keywords you want.

Another great feature of this tool is that you can generate keyword ideas based on your competition's website. Just enter their website and Keyword Tool will automatically generate a list of keyword ideas from content featured on that site.

Keyword Tool also offers a Pro version of their tool, which they say will "give you keywords that are hidden from everyone else", in addition to providing you with additional data. Pricing starts at $199/month.

Keywords Everywhere is a different long-tail keyword generator that works as a browser extension for Chrome and Firefox.

You need to get an API key from their site and install the extension with the API key for their tool to work.

Their free version lets you view related keywords, trend charts, YouTube insights, monthly estimated traffic, keyword density of content on page for specific URLs.

The paid version uses a pay-as-you-go credit system that gives access to monthly search volume, CPC, competition and trend data for the past 12 months.

This data will appear in your search results, allowing you to easily view the data in an organized way while analyzing top competitors

The free version of Keywords Everywhere doesn't give you access to search volume data, but is a handy tool for finding long-tail keywords.


Free browser extension

Pay as you go credit

Historical volume data since 2004

Keyword trends


Credit expires after 1 year

Not all are dedicated to one tool

Features top keywords everywhere


1. Long-tail keyword research

2. Keyword trends

3. Historical volume data

4. Keyword density of the URL

5. Monthly traffic estimation of search results

The keyword is value everywhere


You can buy 100,000 credits for $10, 500,000 credits for $50 or 1,000,000 credits for $100 to get premium features. A credit allows you to view data for a keyword.

9. Serpstat best Keyword research tool

Another great choice for a keyword research tool, SerpStat helps you find the best Google results for a specific keyword you want to target. Once you find your biggest competition for a particular keyword, SerpStat helps you get more information, including how visible they are for that keyword, as well as what it would take to outrank them.

A unique aspect of Serpstat is the ability to search for keywords based on country. This can be especially helpful for businesses looking to go international.

Serpstat is free to use, but they also offer paid plans that give you more searches per day, results per report, and more. Pricing starts at $69/month for their Lite plan.

Serpstat is a full suite SEO tool that is great for small businesses.

It has an easy-to-use interface for navigating through data and helpful customer support. SerpStat is an excellent keyword research tool with all the metrics you need such as volume, CPC, keyword difficulty and more.

You will find many features compared to other keyword tools like domain analysis, keyword research, PPC research, backlink analysis and rank tracking.

One of their best features is their keyword clustering tool, which allows you to group similar keywords relevant to a specific topic.

It is considered a great tool for beginners on a budget when comparing its price with others.


Complete suite of SEO tools

More affordably

Rank Tracking

Good user interface


The information is not correct

No free trial

Some features are limited or locked in basic plans

Top Features of Serpstat

1. Keyword Cluster Tool

2. Keyword research

3. Pay-per-click research

4. API Access

5. Rank Tracking

Serpstat pricing

Serpstat costs from $55 per month to $399 when paid annually, saving you 20% per year. Otherwise, it costs $69 to $499 when paid monthly.

10. Moz Keyword Explorer

If you want to get more traffic to your website through SEO, Moz Keyword Explorer is a great tool to use. One of Moz's best features is that it can help you find "lateral" keywords, which are related but not often recommended.

In the SEO world, Moz is considered as one of the smartest tools, which is why it is often used by experts. You can also use Moz's features to help you figure out how many clicks you're likely to get from the keywords you're targeting. This allows you to predict results and know, then, exactly how much time and money you should spend on ranking for a particular keyword.

Moz offers their Keyword Explorer tool for free. However, they also offer a Pro version of their software, which includes site audits, rank tracking, backlink analysis, and advanced keyword research. You can sign up for a 30-day trial - if you decide to subscribe, prices start at $99/month.

Google Keyword Planner <Free>

The Google Keyword Planner tool is one of the most used and popular keyword research tools out there.

The only reason it's so popular is because it's free and directly integrated with Google AdWords.

To start using this tool you need to have an AdWords account (which you can create one for free).

* Features: The biggest feature of the Keyword Planner tool is the in-depth information it offers on Google (the largest search engine).

* Limitations: In some ways, this is also a limitation. If you want to know how your site or a given keyword is doing on other search engines, you won't find it here.

* Price: Free to use.

The Keyword Planner tool is a good, basic tool for the early stages of a website's SEO.

This is my favorite free tool, but if you need more detailed and competitive analysis, I'd recommend going to one of the more advanced tools listed in this Keyword Research Tools resource.

best keyword research tool for seo

Next, on-page optimization, SEO-friendly content writing, a good UX, content that satisfies user intent and a few more come into the picture. Once you have all these, you can expect significant amount of organic traffic from search engines like Google, Bing, Yandex and others.

Many companies invest thousands of dollars to pay for keyword research to get such targeted content.

But you don't need to. Just follow this guide…

The keywords you choose to focus your digital marketing efforts on are critical to your website's organic ranking success.

Choosing the right keywords isn't always easy or intuitive, and you need a lot of data to know if a given keyword will work for you.

If you are completely new to keyword research tools and the process of keyword research, here are some past guides to help you understand the basics:

* Importance of keywords in SEO

* Google Keyword Planner Guide

So now you know the basics of keyword research and have an idea of how valuable it can be.

Fortunately, there are many tools available that can help you determine which keywords work best for your overall web strategy. Most keyword research tools are of two types:

1. Basic Keyword Research: Use seed keywords to find profitable keywords

2. Competitor Based Keyword Research: Find proven keywords that help other sites drive traffic

Personally, I find competitor based keyword research more effective because the purpose of keyword research is to find profitable keywords. What could be more profitable than something that is already working for someone?

All you need to do next is create a page targeting profitable keywords and take advantage of keyword research.

In this exclusive guide, I have covered both types of keywords. Most of these keyword research tools are paid and some of them are free.

Importance of Keyword Research for SEO

This is the essential building block of your content marketing strategy that you cannot skip if you want to succeed online.

You can't know what people are searching for, what your competition is ranking for, or what content to create on your website without doing keyword research.

You can find content your competitors have on their websites that get traffic and leads, but you haven't covered that content. This creates a content gap that you can add to your keyword list to create content.

This will allow you to see what people are searching for your product, industry and at different stages of your marketing funnel. You can then provide a solution with your content that gets them to find you online, enter your funnel, and start building trust with your brand.

While conducting your research you need to ensure that you target the most appropriate keywords related to your website.

But not every keyword you find is like that.

So what will help you decide which keywords you should create content for?

Metrics are key.

Metrics You Need to Know When Using Keyword Tools

search volume


Keyword tools will give you an estimate of how many people are searching for that term on average monthly. Most tools let you see volume in different countries, and some let you drill down to more target locations like cities or states.

If a keyword doesn't have that much search volume, you won't get as much traffic even if you rank well for that term. On the other hand, if a keyword has a high search volume, it is a very competitive term and can be difficult to rank for, which is where keyword difficulty comes in.

Keyword difficulty

Keyword tools give you some range of low, medium, and high difficulty, usually on a 0-100 scale. Difficulty can help you identify and prioritize keywords based on the competition for those keywords

Want some quick wins to get more traffic soon?

Follow keywords with low difficulty but decent search volume.

Does your site already have good authority in your niche?

Then follow keywords with higher search volume and medium to high difficulty level.

Cost per click


If you plan to do pay-per-click advertising, you'll want to know how much it will cost you each time a keyword is clicked, known as cost-per-click (CPC). Services with higher revenue and buyer intent will have a higher cost per click, so factor that into your budget when doing your keyword research.

While metrics are important in making data-driven decisions, always consider the purpose of the keyword and see what search results are coming up to make sure it's a keyword you want to target.

Knowing these metrics will help you start using the best keyword research tools for SEO.


With so many keyword research tools available, it can be difficult to decide which one is best for your needs. Whether you're trying to rank a new online store or improve SEO on a blog, keyword research can be extremely helpful. The best tool for your business will be one that meets all your needs within your budget. Identify the features you need most from a keyword research tool and choose the right one for you.

Keyword tools are essential for finding the right keywords to use for your content and goals.

The data is out there, but you need to know how to use it to find the right keywords for your business to increase your traffic and build your authority.

You won't know what content to create to get more traffic to your site without keyword research. With these keyword tools, you can analyze your top competitors, find gaps in your content, and make data-driven decisions through keyword research to create a content strategy that will increase your website rankings, traffic, and ultimately your revenue.

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